Josephus AYOOLA
Passionately Curious Soul | Marketing Enthusiast
Big Picture Guy | Adventure Lover
Experience
Connecting the dots since 2013...
Growth Consultant
The Growth Revolution
February 2018 - PresentThe Growth Revolution is a one-stop shop for business growth.
We offer end-to-end solutions to remove the guessing from your marketing and drive ROI with growth hacking bootcamps, experiment design, side project marketing and data-driven execution.
We have worked with companies like ING, Total, Telenet, Colruyt, Bpost, Cartamundi, Securex and Sony Music.
Want to work with us? Shoot me an email at josephus@thegrowthrevolution.comDirector, B2C & Digital Experience
AIESEC in Belgium
1 Year (2016 - 2017)- Final responsible for B2C marketing: including social media, digital advertising, and other B2C campaigns.
- Implemented the agile way of working and project management with a team of 15 people from 7 countries, to create and deliver an efficient and smooth customer journey and experience through various touchpoints.
- Responsible for the implementation of the organization's digital transformation and customer experience projects through a growth hacking mindset.
Director, Marketing and Communications
AIESEC in Nigeria
2 years (2014 - 2016)- Led and Managed B2B and B2C marketing strategies, digital marketing and PR framework, strategic framework and alliances for AIESEC in Nigeria.
- Achieved increased conversion rates for operations lead. 63% Stranger to Lead, 48% Lead to Customers, and 69% Customers to Brand Advocates.
- Grew media and visible presence for the organization by signing 2 National Youth Engagement Partner, one media house, and Up-scaled a $4200 worth partnership to $8300 worth within one year.
Digital & Growth Marketing Consultant
WARACAKE.COM
January - July 2016- Part of the early stage launching and growth of the start-up piloting a new e-commerce sector in the region as a growth hacker.
- Collaborated with internal teams to create landing pages and optimize the user experience for the start-up.
- Periodically ran A/B tests and Analytics for its online platforms. And used trends and insights to optimize spend and performance of these platforms.
- Provided thought leadership on conversion, and user funnels optimization strategies. Which led to 35.8% increase in Lead to Customer conversation rate.
Student Ambassador & Project
Coordinator
GOOGLE Sub-Saharan Africa
1 Year 2 Months (2013 - 2014)- Organized events to champion Google’s brand and opportunities on campus.
- Pioneered and oversaw my university’s deployment and usage of Google Apps for Education through hands-on training & events.
- Created and Implemented Campaigns around the usage of YouTube by Nigerian creatives and artists and delivered training around video content creation, storytelling, and branding.
Read more about past experiences and recommendations about me here
Here are my core skills that enable me to connect the dots and various stakeholders to create a larger impact.
Digital Strategy & Advertising
3+ years experience handling online marketing on a Global & Local scale
Applying growth hacking mindset to digital marketing campaigns and managing the whole process from ideas on paper to measuring ROI & scaling the process is what I do well. Always staying in the know of latest trends in digital marketing is my everyday meal.
Agile Project Management
A little over 1-year experience applying Agile Methodologies to my projects.
Agile means being "nimble." This describes my style of working on various projects which I aim to deliver the best results within a shorter amount of time ensuring the best experience for customers.
Innovation & Strategy
Embedded into what I do is me thinking like an artist & acting like a scientist
Solving problems and challenges can be a simple or Complex process. Bringing clarity and innovative mindset is what makes me thrive in any environment. Designing and Implementing "customer journeys & business models" are part of what I do in the past two years
Event Management
Designed, Facilitated & Managed over 20 successful events and conferences.
Events are the wheel for driving interactions and sharing knowledge. I have had the privilege of developing, organizing and also facilitating over 20 conferences and events in the Leadership development, Tech and Marketing Sector. I also implement the #EventCanvas in the design process too.
Cross-Cultural Work & Team Management
I have led and worked in over 15 teams with people from over 30 different nationalities.
Having worked in a global organization for over four years and in various teams at the age of 24. I have been able to develop my team management and teamwork skills to make me a more reliable and open-minded team player.
My Certifications
Being passionately curious makes me immerse myself towards continually developing myself.
- Google Adwords
- Hubspot Inbound Certification
- Agile Project Management by PMI
- Squared Digital Marketing Certification supported by Google.
- Currently taking Udacity Front-End Developer Course.
LOOKING INTO THE FUTURE
My Personal BHAG is:
"Enable simple growth solutions for businesses and impact 10 million lives before age 30."Of course, I can't achieve this goal alone, Hire me to bring my valuable skillset to your organization. Let's grow together!
Where to Find me !
I am eager to interact more with you and solve challenges. Reach out to me let's talk!
josephusay@
gmail.com Tweet me
Connect with me
